Booking gigs
I doubt that there ever be a good database with all venues, agencies and promoters in Europe. Reverbnation.com has a decent list, but just use it to find venues and don’t book gigs via the service. Most of the time you’ll have to find the gigs on your own.
Make a list of 10 bands that are similar to you in the way of:
1. Style of music played
2. Talent levels
3. Fanbase size
4. Area based
Search for these bands online, check FB events to see where they performed and the size of the venue. Usually, you can see who is promoting the event on FB and approach the promoter.
Choose smaller venues over big ones, i.e. it’s better to have it packed than to leave a big one empty and therefore disappointing the promoters.
Ask people for venues and promoters in FB groups of that country/city in advance.
#gig
I doubt that there ever be a good database with all venues, agencies and promoters in Europe. Reverbnation.com has a decent list, but just use it to find venues and don’t book gigs via the service. Most of the time you’ll have to find the gigs on your own.
Make a list of 10 bands that are similar to you in the way of:
1. Style of music played
2. Talent levels
3. Fanbase size
4. Area based
Search for these bands online, check FB events to see where they performed and the size of the venue. Usually, you can see who is promoting the event on FB and approach the promoter.
Choose smaller venues over big ones, i.e. it’s better to have it packed than to leave a big one empty and therefore disappointing the promoters.
Ask people for venues and promoters in FB groups of that country/city in advance.
#gig
TikTok
TikTok, you’re actually a beast. Signing licensing deals left and right. Opening offices and the LA HQ. Testing Spotify alternatives in India.
TikTok is definitely here to stay, especially with all that sweet Chinese ¥¥¥¥¥.
If you’re not a teenager or a celebrity, TikTok looks weird at the moment. But it’s just for now. ByteDance (TikTok’s sugar daddy) has some serious plans. I won’t be surprised if they buy a couple of some weird start-ups and make something completely different out of TikTok. Who knows, maybe something radical like an alternative to YouTube Mobile or something. Definitely, something with music.
For now:
Secure your username on TikTok while you can. I did mine some time ago.
TunerCore, DistroKid and others allow submitting your music to TikTok. Do it. It’s better to cover all streaming platforms. You never know.
#tiktok
TikTok, you’re actually a beast. Signing licensing deals left and right. Opening offices and the LA HQ. Testing Spotify alternatives in India.
TikTok is definitely here to stay, especially with all that sweet Chinese ¥¥¥¥¥.
If you’re not a teenager or a celebrity, TikTok looks weird at the moment. But it’s just for now. ByteDance (TikTok’s sugar daddy) has some serious plans. I won’t be surprised if they buy a couple of some weird start-ups and make something completely different out of TikTok. Who knows, maybe something radical like an alternative to YouTube Mobile or something. Definitely, something with music.
For now:
Secure your username on TikTok while you can. I did mine some time ago.
TunerCore, DistroKid and others allow submitting your music to TikTok. Do it. It’s better to cover all streaming platforms. You never know.
#tiktok
Release strategy
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
#youtube #promotion #marketing
Vlogging
If you decide to go the vlog way - which I think is a good promo way - remember that you don’t have to constantly post only your original content. You can have a nice mix:: covers, song break down, comments, tips, live streams etc.
Btw, you can monetise those vids. Later I gonna calculate how much money you can make with YouTube vs Spotify.
A nice example is Nik Nocturnal (200k subs):
https://www.youtube.com/channel/UCLhcQ0bBZTLipRJ7D42Riow/videos
Vlogging
If you decide to go the vlog way - which I think is a good promo way - remember that you don’t have to constantly post only your original content. You can have a nice mix:: covers, song break down, comments, tips, live streams etc.
Btw, you can monetise those vids. Later I gonna calculate how much money you can make with YouTube vs Spotify.
A nice example is Nik Nocturnal (200k subs):
https://www.youtube.com/channel/UCLhcQ0bBZTLipRJ7D42Riow/videos
Booking gigs (Part 2) #gig
The best way to book the gigs at your local venues is through bands with whom you’ve established a relationship. You can put a show together with them and approach the booker with a package.
Write a short email to the booker with the names of the bands (starting with the most established band at that venue), date range, the expected turnout number and a bit about how you’re gonna promote the show. If you don’t hear anything from a booker in one week, send a follow-up email. If you don’t get a response after a while, give the booker a call. When the show is booked, send the confirmation email with all the details that you agreed on, i.e. date, city, venue, door time, drink/food deal, etc. The confirmation email will work as a contract at small venues.
Don’t forget to add links to your social media pages and your music.
The best way to book the gigs at your local venues is through bands with whom you’ve established a relationship. You can put a show together with them and approach the booker with a package.
Write a short email to the booker with the names of the bands (starting with the most established band at that venue), date range, the expected turnout number and a bit about how you’re gonna promote the show. If you don’t hear anything from a booker in one week, send a follow-up email. If you don’t get a response after a while, give the booker a call. When the show is booked, send the confirmation email with all the details that you agreed on, i.e. date, city, venue, door time, drink/food deal, etc. The confirmation email will work as a contract at small venues.
Don’t forget to add links to your social media pages and your music.
YouTube $$$ #youtube
You know that you can monetise your music on YouTube, right?
Your music has Content ID. Youtube scans its database for your stuff and if it’s been reposted somewhere you will get the money from the ads. But you need to apply for it, otherwise, somebody else is taking your money.
All distribution services already have this option.
Check examples under this post (press da buttons)
You know that you can monetise your music on YouTube, right?
Your music has Content ID. Youtube scans its database for your stuff and if it’s been reposted somewhere you will get the money from the ads. But you need to apply for it, otherwise, somebody else is taking your money.
All distribution services already have this option.
Check examples under this post (press da buttons)
Music Marketing Budget #marketing
It's the beginning of the year. Time to make plans.
Here's a ready made marketing budget for you to check out.
Press the button below and it will take you to google drive, mate.
It's the beginning of the year. Time to make plans.
Here's a ready made marketing budget for you to check out.
Press the button below and it will take you to google drive, mate.
House concerts #gig
Invitation-only concerts held at somebody’s place.
Turns out there a services that connect artists and hosts.
I’ve registered at one of those services and downloaded a free guide.
Later gonna say what I found out.
Below is a free guide.
Invitation-only concerts held at somebody’s place.
Turns out there a services that connect artists and hosts.
I’ve registered at one of those services and downloaded a free guide.
Later gonna say what I found out.
Below is a free guide.
For the newcomers to #Telegram:
1. Nobody can see who likes/dislikes the post. Which is good, cos I need your true opinion.
2. You can write a comment at “open comments”.
3. You can ask me directly @intensedude
4. You can save messages. Just “forward” them to “saved messages”.
5. You can use bots. For example, I use @AximoBot to read News with RSS.
6. You can follow cool channels like Netflix https://tttttt.me/netflix
7. You can use telegram on your computer.
8. You can edit sent messages.
9. Stickers are dope on telegram.
1. Nobody can see who likes/dislikes the post. Which is good, cos I need your true opinion.
2. You can write a comment at “open comments”.
3. You can ask me directly @intensedude
4. You can save messages. Just “forward” them to “saved messages”.
5. You can use bots. For example, I use @AximoBot to read News with RSS.
6. You can follow cool channels like Netflix https://tttttt.me/netflix
7. You can use telegram on your computer.
8. You can edit sent messages.
9. Stickers are dope on telegram.
Telegram
Movies Nest: Best Films & Series
Stay ahead of the crowd with updates on the newest arrivals on Netflix.
Buy Ads: @JamesCookTg
Buy Ads: @JamesCookTg
Interceptor Beyond pinned «For the newcomers to #Telegram: 1. Nobody can see who likes/dislikes the post. Which is good, cos I need your true opinion. 2. You can write a comment at “open comments”. 3. You can ask me directly @intensedude 4. You can save messages. Just “forward” them…»
#Giphy
A small update.
If you wish, you can use all my gifs on giphy. Later, the account gets the "brand" status (verified) and you will be able to search for them on Instagram and everywhere else. For now you need to use the link:
https://giphy.com/channel/interceptorbeyond
A small update.
If you wish, you can use all my gifs on giphy. Later, the account gets the "brand" status (verified) and you will be able to search for them on Instagram and everywhere else. For now you need to use the link:
https://giphy.com/channel/interceptorbeyond
GIPHY
Interceptor Beyond GIFs - Find & Share on GIPHY
Find the best & newest featured Interceptor Beyond GIFs. Search, discover and share your favorite GIFs. The best GIFs are on GIPHY.
#MusicVideo
One thing that I absolutely despise in music videos is having unconnected electric guitars. It immediately destroys the magic.
The guitars should be connected to an amp. Or a cable should go somewhere off-screen or into something like a tree, rock or ground.
One thing that I absolutely despise in music videos is having unconnected electric guitars. It immediately destroys the magic.
The guitars should be connected to an amp. Or a cable should go somewhere off-screen or into something like a tree, rock or ground.
#branding #Style
It took a while for Johnny Cash to find his "the man in black" look and a stage persona.
Same with Angus Young and his schoolboy outfit.
Same with John Graham Mellor aka Joe Strummer of the Clash.
Same with James Newell Osterberg Jr. aka Iggy Pop.
Lemmy said it best: “If you're going to be a fucking rock star go be one. People don't want to see the guy next door on stage; they want to see a being from another planet. You want to see somebody you'd never meet in ordinary life.”
It took a while for Johnny Cash to find his "the man in black" look and a stage persona.
Same with Angus Young and his schoolboy outfit.
Same with John Graham Mellor aka Joe Strummer of the Clash.
Same with James Newell Osterberg Jr. aka Iggy Pop.
Lemmy said it best: “If you're going to be a fucking rock star go be one. People don't want to see the guy next door on stage; they want to see a being from another planet. You want to see somebody you'd never meet in ordinary life.”
#Style #branding
Some notes from co.lab lecture on creating a style (link below)
- make sure your look feels authentic
- your look should connect with your audience
- your style should reflect the music you’re making
- get a stylist when doing big photo shoots and media coverage, but not too early, cos it should be authentic
- elevate your look, be one step above everybody else
- do research: books, films, videos interviews. find inspiration across media.
https://www.youtube.com/watch?v=_GskW9TxPng
Some notes from co.lab lecture on creating a style (link below)
- make sure your look feels authentic
- your look should connect with your audience
- your style should reflect the music you’re making
- get a stylist when doing big photo shoots and media coverage, but not too early, cos it should be authentic
- elevate your look, be one step above everybody else
- do research: books, films, videos interviews. find inspiration across media.
https://www.youtube.com/watch?v=_GskW9TxPng
#branding
notes from co.lab lecture on branding (link below)
brand bible = visual roadmap. consists of:
1. cover page and first photo ⇒ clear and accurate reflection of what your audience to think about the entire time. set a visual tone right away
2. artist core ideology ⇒ make sure your team know what’s important to you
4. album mood board ⇒ the artist should outline the visual, conceptual and sonic landscape of the project. be clear with the vision. be intentional with image selection
4. style mood boards
5. brand partner targets ⇒ know your album goals ⇒ think about your music depending on the goals you’re trying to reach ⇒ type of people you want to work with
https://www.youtube.com/watch?v=VXfem5ORcXs
notes from co.lab lecture on branding (link below)
brand bible = visual roadmap. consists of:
1. cover page and first photo ⇒ clear and accurate reflection of what your audience to think about the entire time. set a visual tone right away
2. artist core ideology ⇒ make sure your team know what’s important to you
4. album mood board ⇒ the artist should outline the visual, conceptual and sonic landscape of the project. be clear with the vision. be intentional with image selection
4. style mood boards
5. brand partner targets ⇒ know your album goals ⇒ think about your music depending on the goals you’re trying to reach ⇒ type of people you want to work with
https://www.youtube.com/watch?v=VXfem5ORcXs
#touring
notes from co.lab lecture on touring (link below)
- don’t go on a tour too early or you might hurt your opportunity. decide what it will bring, why should you do it?
- know your fanbase. build a relationship
- analyse the available data: streaming numbers, touring history, merch sales etc.
- compare several sources of data
- booking agents seek value ⇒ it’s business for them
https://www.youtube.com/watch?v=wEeVf3DxZxo
notes from co.lab lecture on touring (link below)
- don’t go on a tour too early or you might hurt your opportunity. decide what it will bring, why should you do it?
- know your fanbase. build a relationship
- analyse the available data: streaming numbers, touring history, merch sales etc.
- compare several sources of data
- booking agents seek value ⇒ it’s business for them
https://www.youtube.com/watch?v=wEeVf3DxZxo