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Black Sabbath

This is some cool shit to learn from the great Black Sabbath.

A must-read (link below)!

Here are some quotes if you're too lazy (and my comments):

"When they became Black Sabbath, they had homed in on their identity more." - identity, man, branding and shit!

"They often started rehearsing at nine a.m." - hard work, man!

"I was reading ‘Beyond the Wall of Sleep,’ and actually fell asleep and dreamed all the lyrics" - find inspiration in all mediums.

“Any kind of sexuality took away from the more foreboding mood.” - the vision, man, the vision!

#theGreats

Black Sabbath’s Debut: 5 Things We Learned About Its Creation and Cover Art
https://www.rollingstone.com/music/music-news/black-sabbath-debut-album-things-we-learned-950937/

#mastering #production

Streaming services automatically normalise volume.

How to make it loud in the modern age?

https://www.youtube.com/watch?v=EiRMYoqU3ys

⁠#YouTube

I wrote there are ad money floating around on YouTube.

If you want to know how many, you can use socialblade

Here's a screenshot from one of the popular YouTube channels.

At the very bottom of the list is the video (album) I was talking about.

So the band is missing out on some of that money that could be used for the promotion of their music. It might be far less, but still, even with 40$ you could order stickers or smth.

#album release date #planning

When? Full article (link below).

It's mainly for the US, but the patterns are the same for everybody. Later I will try to find an album release stats in Europe to make a proper calculation.

Here's what we can use (quotes):

- If you can better predict your competition on release week and optimize your campaign to suit audience listening patterns, you’re in a much better position to steal more hours (heck, even minutes) of streaming.
- ...simply waiting two weeks after Coachella can reduce your competition by 50%... The same pattern happens after public holidays.
- Cultural events and public holidays are one thing, however, the absolute sure fire way to clear a release date is with a mega pop-star’s release day.
- ...November releases shouldn’t be scary. Artists and teams that plan well in advance could reap the rewards of less competition. People listen to more music in Q4, artists release less.
- ...consumers listen to more intense music when the days are longer...“Intense” music tends to sound loud, vocal, cheerful and eurphoric and defined on Spotify by its audio categorization system ... between May and August.

https://medium.com/@AmberHorsburgh/what-2019-album-releases-can-teach-us-about-2020-planning-1092554c019a

#Spotify #Playlist

I just saw an article "Here are 6 Marketing Strategies to Get You Featured on Playlists"

But first FOLLOW MY PLAYLIST !

If you read my blog, you should already know all this:
- Engage with fans and other artists
- Promote your content.
- Reach out to blogs and publications
- Get Verified / Spotify
- Get more followers / Spotify
- Make your own playlists / Spotify

But I can tell you how I choose songs for my playlist and it's brütal.
1. I look for a specific kind of tempo, energy and sound. Retro Rock, Hard Rock and Rock'n'Roll.
2. "the journey":
four ways to explore on spotify to find a new artist:
a. fans also like - most often
b. other playlists - second often
c. radio based on an playlist - sometimes
d. radio based on an artist - sometimes
3. So I pick an artist and start the journey

4.
a. I need the first 1-5 sec to decide if the song fits, cos tempo, energy and sound are already there.
b. long intro, guitar bzz, drum count - skip
c. "one two three four" - skip
d. high pitched guitar sound - skip unless smth is different. my ears are too sensitive to high pitch sound
e. boring sound - skip
f. song longer than 5:30 - skip. not even listen to it
g. if i feel that a band in general is good, i give a better listen to all the songs and all above is ignored.

Usually i need 40 sec - 1 min to go through all the songs of an artist.

4. I listen to all the tracks until i find either a perfect song or a couple of candidates. Just need one song, cos one song per artist.
5. the songs go to a hidden playlist
6. in the hidden playlist i listen to them one more time
7. add them to FIRE DEATH CULT
8. listen to it, cos i actually make the playlist for myself
9. if after a while, i feel the song doesn't fit the atmosphere i delete it.
10. when the song quantity of the playlist reaches 100, i will be adding new artists and removing "famous" artists and putting them in another playlist called ETERNAL COSMIC WARRIORS TEMPLE

#notmusic

All these film reboots and remakes are rubbish.

The only reboot I would love to watch is James Bond played by Tom Waits and Nick Cave as a villain.

#marketing #promotion

The new theme song for James Bond just came out. Nothing against it.
007 is a pop franchise and a theme song is usually sung by a pop star.

But my version of James Bond would be far cooler if Mark Lanegan performed this song.

How we can use this?

Classic.

We can use such events to get promotion.

If we know that something epic like 007 is coming out soonish, we could prepare a cover on one of the theme songs and upload it to YouTube at the right time. We know that studios will start pushing the film, so there are higher chances to be picked up by algorithms and public.

Same with other events.

Example of good covers: https://www.youtube.com/playlist?list=PLFqO_oqoHHMzd6B-jVGWj6ZFQa6iHlWYm

#EverythingIsARemix #musicvideo

The trailer for the Green Knight just came out.

https://youtu.be/VoJc2tH3WBw

Looks suspiciously like a music video for Kendrick Lamar.

⁠SATAN'S BEER
#marketing #notmusic

I see a Kozel ad in my Instagram feed today.

How the hell did this Czech brand become one of most popular beers around? I noticed the beginning of it's world domination a couple of years ago. I didn't care until today, cos now I know the facebook ad prices. And for Kozel it must be quite expensive. Too expensive.

So I check the wiki, turns out they add virgin blood to their beer that explains their popularity.

Not really, turns out - as I thought - together with Pilsner Urquell and other brands it was bought by Asahi Breweries in 2017. This explains Kozel's marketing budgets and super aggressive campaign.

Kampai, bitches!

I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.

Click on a hashtag to find all the posts related to the topic

#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube

Learn to live with your mistakes.
- Werner Herzog
#quote

​Merch Idea

I like to mix, adapt and steal.

There is a stamp tradition in Japan. Not like postage stamps, no, rubber stamps. You can get stamps almost at every place, from post offices to temples. The more stamps you collected, the more places you visited. People go bananas with stamps there.

So here's the mix: we can use it for our merch table. You go on a tour, make a stamp just for that tour: band’s name/logo, year, the name of the tour. To put a stamp on your postcard is for free, but a postcard (a photo of your band) is like 5 € or more. So it’s a good piece of memorabilia. You can sell small notebooks and people can collect stamps from your future tours and gigs.

#merch

Another great mv. A cool idea and a nice execution. One of my favs.

https://vimeo.com/336829206

#musicvideo

Tonny Iommi gave an interview to Gibson.
(Funny, I thought Gibson is bankrupt)

Things to learn:
-don't set each other on fire
-don't paint each other gold
-you never know
-never say "never"
-discipline
-shitloads of challenges they had to go through

The rest you probably already know about Black Sabbath.

https://www.youtube.com/watch?v=LN2FYIhGwaA

#theGreats

Apparently this song was completely created by an AI.

I'm not that deep into hip-hop genre, but I don't see any difference between this "artificial" song and the rest "real" songs.

So I guess the AI company is getting the royalties?

https://vimeo.com/384062745

#ai #production

Found some info on singles vs albums.
According to the guy => many gravitate towards singles:
-- single-only deals: labels sign to a 1-2 song deal and see what happens. popular? good, a deal for an album. no popular? it’s out.
-- streaming services are driven by singles
Don’t release the whole album, do it, single by singles, cos it might get lost in a stream.
More details in the video.

https://www.youtube.com/watch?time_continue=32&v=WpCckp1MaPQ&feature=emb_title