Interceptor Beyond
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90s

This is the most 90s music video I’ve seen in a while, considering that it came out in 2020.

Soft warm picture, vhs feel, sweaters, jeans, pleasant vibe, no phones, no internet, just hanging around. And that’s just a picture.

If you grew up in the 90s, when you hear Soccer Mommy you immediately remember Natalie Imbruglia, Alanis Morissette, 4 Non Blondes etc. I won’t be surprised that these artists will re-emerge in the charts in the near future.

The 90s trend is on the rise and we should expect more Grunge like Nirvana, Skate-Punk like the Offspring and Hardcore-Pop like Backstreet Boys (for that we have K-Pop).

Everything is a remix.

https://www.youtube.com/watch?time_continue=95&v=DTc1w32Vbeo&feature=emb_title

#90s #branding #style
Cassettes

I wrote that 90s are back. I started to dig.

19 January 2020 Forbes writes that audio cassettes are hot shit now.
9 November 2019 The Guardian covered the resurgence of cassette tapes.

Benefits: uniqueness, portability, tactile sensation, good audio quality, can be produced in smaller production runs than vinyl with a good price.

With a funky colourful cassette, nice cover print, transparent box and with a delivery one production unit costs 2 € + approx 2 € audio = 4 €. You can sell them for 25€-30€ as limited editions. Or you can just buy blank tapes, record and customise them at home.

Hipsters being early adopters dig tapes, so it's possible that with 90s aesthetics the tape love will become mainstream.

#merch #90s #branding #promotion
#90s

I thought we gonna start with Alanis Morissette. But J-Lo and Shakira are fine too.