Digital vs vinyl

I’m mega bored when digital and vinyl releases are the same.

What's the point to make it the same?

A digital release is not one solid block like vinyl. A digital release will be played most probably on shuffle unless it’s a conceptual album that works in a certain way. The intro song will be skipped or will take space in top 5 popular tracks on your Spotify account just because it’s the first track. The hidden tracks don't have the same impact. The “in-between talking” tracks are annoying.

You can have all that with vinyl. But make it different. Change the tracklist, add or remove a couple of songs for the vinyl release, at least. Make it special and have an mp3 link to the digital one. Otherwise, a cool creative opportunity is being missed out.

I like how Jack White tries to make it different. Even spends 10 min explaining what’s special with the Lazaretto vinyl. https://www.youtube.com/watch?v=i-8B-_Jq2ro

Or I’m not getting it? Tell me please.

#merch #album #promotion

Post-release tips

- Email your list at least once per two weeks.

- Announce your tour or, if after tour, tell how it was for you.

- Start a private Facebook group for your fan community.

- Do livestreams.

- Promote your merch.

#album #marketing

Release strategy

I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.

Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.

#album #marketing #planning

#album release date #planning

When? Full article (link below).

It's mainly for the US, but the patterns are the same for everybody. Later I will try to find an album release stats in Europe to make a proper calculation.

Here's what we can use (quotes):

- If you can better predict your competition on release week and optimize your campaign to suit audience listening patterns, you’re in a much better position to steal more hours (heck, even minutes) of streaming.
- ...simply waiting two weeks after Coachella can reduce your competition by 50%... The same pattern happens after public holidays.
- Cultural events and public holidays are one thing, however, the absolute sure fire way to clear a release date is with a mega pop-star’s release day.
- ...November releases shouldn’t be scary. Artists and teams that plan well in advance could reap the rewards of less competition. People listen to more music in Q4, artists release less.
- ...consumers listen to more intense music when the days are longer...“Intense” music tends to sound loud, vocal, cheerful and eurphoric and defined on Spotify by its audio categorization system ... between May and August.

https://medium.com/@AmberHorsburgh/what-2019-album-releases-can-teach-us-about-2020-planning-1092554c019a

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