More about engagement

I checked out “Social Media Content Study” by Social Insider (link below). They analysed 100m posts and blabla. They don’t give the details of the research, but anyways.

Here’s what’s useful for us + my comments from what I see on my pages and online in general:

Highest engagement rate: Instagram. - I agree.

Users with big followings get less engagement. - Counterintuitive, I know, but makes sense with a FB mindset. The algorithm should limit the “engagement friendly users” so that you would buy ads.

Posts with questions get less engagement. - Not sure about it. Don’t know how the research was made. Gonna check it out.

20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post. - Not sure again, but I see emojis quite often. Depends on account type. Gonna experiment with this one. Might be that algorithm favours such stuff, cos teens love emojis and they are a potential new audience.

Posts about contests and giveaway are still top performers. - No shit, mate! I agree. Especially with ads.

When posting links, single images, statuses, or videos, people need more information. - They mean a longer caption. I agree cos it looks more human, i.e. that you care about what you write.

If you’re planning on posting for the Holiday, Christmas posts only perform well on Facebook 0.35% - I agree, cos there are so many posts on holidays, it’s really hard to break through without ads.

#marketing #facebook #fb

I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.

Click on a hashtag to find all the posts related to the topic

#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube