FB being the pro pusher that it is, made organic reach went to shitz in 2018. Now you need to pay for ads on FB to get the proper coverage.
The ads are great if you have the money. But if you’re using ads just to promote a song, album, video or event then it’s a bit inefficient use of your budget. FB still keeps your audience to itself so that you would have to pay again and again.
Instead, you need to start building your own fan base outside FB in order to communicate with your people directly. One way is to build an email list. Many ways on how to do it. One is to set up a Download Gate. It’s actually a part of a whole marketing campaign, but anyways...
“Download gates let you share downloads of your music in return for fan email addresses, likes, reposts, comments and followers on SoundCloud, Spotify, Youtube, Instagram, Facebook, Twitter and MixCloud”- Hypeddit.
Email address is what matters here. Basically, you give something for free in exchange for emails.
It’s a quote from Hypeddit, but you don’t need to use or pay for it. MailerLite or MailChimp already has this feature and is an email automation service in itself. So you need to use FB ads in a combo with download gates.
That’s it for now. I’ll write more on this in future posts, mate.
Like and share this post.
#onlineService #facebook #spotify #instagram #socialmedia
__________
Spotify playlist "Fire Death Cult" High Energy Rock'n'Roll ::: http://bit.ly/FIREDEATHCULT
The ads are great if you have the money. But if you’re using ads just to promote a song, album, video or event then it’s a bit inefficient use of your budget. FB still keeps your audience to itself so that you would have to pay again and again.
Instead, you need to start building your own fan base outside FB in order to communicate with your people directly. One way is to build an email list. Many ways on how to do it. One is to set up a Download Gate. It’s actually a part of a whole marketing campaign, but anyways...
“Download gates let you share downloads of your music in return for fan email addresses, likes, reposts, comments and followers on SoundCloud, Spotify, Youtube, Instagram, Facebook, Twitter and MixCloud”- Hypeddit.
Email address is what matters here. Basically, you give something for free in exchange for emails.
It’s a quote from Hypeddit, but you don’t need to use or pay for it. MailerLite or MailChimp already has this feature and is an email automation service in itself. So you need to use FB ads in a combo with download gates.
That’s it for now. I’ll write more on this in future posts, mate.
Like and share this post.
#onlineService #facebook #spotify #instagram #socialmedia
__________
Spotify playlist "Fire Death Cult" High Energy Rock'n'Roll ::: http://bit.ly/FIREDEATHCULT
Content
- beginning of metaphors -
Social media is a river.
What you’re reading now is content. It’s your paper ship.
Your audience is sitting on both sides of the river chatting and eating burgers.
The more often you send your paper ship down the stream the more people will notice it.
If it’s a plain white ship with a sign “here’s what I had for breakfast” or “selfie, felt cute”, not many people will care about it. There are way too many of such plain paper ships.
But if you made a ship out of colourful paper and added some lazerz, people will notice and will want to know who sent it and when the next one is flowing again.
- end of metaphors -
You need to produce content so that people remember your band/brand, wants to hear your music when it comes out and buys your stuff to support you.
If you think what could a band publish all the time, especially without a budget check these guys and you’ll get it:
Zakk Wylde
https://www.instagram.com/zakkwyldebls/
viagra boys
https://www.instagram.com/vboysstockholm/
amyl and the sniffers
https://www.instagram.com/amylandthesniffers/
#instagram #socialmedia
- beginning of metaphors -
Social media is a river.
What you’re reading now is content. It’s your paper ship.
Your audience is sitting on both sides of the river chatting and eating burgers.
The more often you send your paper ship down the stream the more people will notice it.
If it’s a plain white ship with a sign “here’s what I had for breakfast” or “selfie, felt cute”, not many people will care about it. There are way too many of such plain paper ships.
But if you made a ship out of colourful paper and added some lazerz, people will notice and will want to know who sent it and when the next one is flowing again.
- end of metaphors -
You need to produce content so that people remember your band/brand, wants to hear your music when it comes out and buys your stuff to support you.
If you think what could a band publish all the time, especially without a budget check these guys and you’ll get it:
Zakk Wylde
https://www.instagram.com/zakkwyldebls/
viagra boys
https://www.instagram.com/vboysstockholm/
amyl and the sniffers
https://www.instagram.com/amylandthesniffers/
#instagram #socialmedia
Engagement
Acknowledge that your fans exist, talk and listen to them. It is mega important. One simple "thank you" or "nice to meet you" does a mazafakin magic. Not only in person but also online.
On Saturday I discovered the music of Des Rocs on Spotify. Listened to one song. Great song. Loved it. Who's Ded Rocs? I check Spotify. 1 million monthly listeners. Featured in many playlists. All info is top: good description, photos, etc. Same with social media. Quality shit. Signed to a good label.
Clearly the guy is a pro. So he should dig engagement.
Question: How soon he or his team is going to respond to my message and what he says?
Instagram 14,5k followers. Not that many, so chances are higher, but many bands don't respond in general.
I send him a message to one of his stories “Discovered your music today. It is fiiiiire. Keep it up!” at 18:18 and he responded at 19:58 saying "THANK U 🔥 welcome to our twisted little world".
Awesome. Quick response, caps and a welcome to the club. A perfect message.
Either he wrote it, copy&pasted it or his team did that, it doesn't matter, cos he made feel acknowledged and a part of something unique.
Top shit.
#marketing #engagement #instagram
Acknowledge that your fans exist, talk and listen to them. It is mega important. One simple "thank you" or "nice to meet you" does a mazafakin magic. Not only in person but also online.
On Saturday I discovered the music of Des Rocs on Spotify. Listened to one song. Great song. Loved it. Who's Ded Rocs? I check Spotify. 1 million monthly listeners. Featured in many playlists. All info is top: good description, photos, etc. Same with social media. Quality shit. Signed to a good label.
Clearly the guy is a pro. So he should dig engagement.
Question: How soon he or his team is going to respond to my message and what he says?
Instagram 14,5k followers. Not that many, so chances are higher, but many bands don't respond in general.
I send him a message to one of his stories “Discovered your music today. It is fiiiiire. Keep it up!” at 18:18 and he responded at 19:58 saying "THANK U 🔥 welcome to our twisted little world".
Awesome. Quick response, caps and a welcome to the club. A perfect message.
Either he wrote it, copy&pasted it or his team did that, it doesn't matter, cos he made feel acknowledged and a part of something unique.
Top shit.
#marketing #engagement #instagram
I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#fb
#gig
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube