The moves
The audience remembers the gig visually.
Each stage move has its own term, a story behind it and an iconic artist performing it:
Elvis Presley - Shaking hips
Chuck Berry - The Duck Walk
ZZ Top - 360-Degree Guitar Spin
Mick Jagger - Rooster Strut
Angus Young - The spasm
Pete Townshend - Windmill Strum
And many more.
Find your move and give your fans something epic to remember.
#branding #style
The audience remembers the gig visually.
Each stage move has its own term, a story behind it and an iconic artist performing it:
Elvis Presley - Shaking hips
Chuck Berry - The Duck Walk
ZZ Top - 360-Degree Guitar Spin
Mick Jagger - Rooster Strut
Angus Young - The spasm
Pete Townshend - Windmill Strum
And many more.
Find your move and give your fans something epic to remember.
#branding #style
90s
This is the most 90s music video I’ve seen in a while, considering that it came out in 2020.
Soft warm picture, vhs feel, sweaters, jeans, pleasant vibe, no phones, no internet, just hanging around. And that’s just a picture.
If you grew up in the 90s, when you hear Soccer Mommy you immediately remember Natalie Imbruglia, Alanis Morissette, 4 Non Blondes etc. I won’t be surprised that these artists will re-emerge in the charts in the near future.
The 90s trend is on the rise and we should expect more Grunge like Nirvana, Skate-Punk like the Offspring and Hardcore-Pop like Backstreet Boys (for that we have K-Pop).
Everything is a remix.
https://www.youtube.com/watch?time_continue=95&v=DTc1w32Vbeo&feature=emb_title
#90s #branding #style
This is the most 90s music video I’ve seen in a while, considering that it came out in 2020.
Soft warm picture, vhs feel, sweaters, jeans, pleasant vibe, no phones, no internet, just hanging around. And that’s just a picture.
If you grew up in the 90s, when you hear Soccer Mommy you immediately remember Natalie Imbruglia, Alanis Morissette, 4 Non Blondes etc. I won’t be surprised that these artists will re-emerge in the charts in the near future.
The 90s trend is on the rise and we should expect more Grunge like Nirvana, Skate-Punk like the Offspring and Hardcore-Pop like Backstreet Boys (for that we have K-Pop).
Everything is a remix.
https://www.youtube.com/watch?time_continue=95&v=DTc1w32Vbeo&feature=emb_title
#90s #branding #style
YouTube
Soccer Mommy - circle the drain (Official Music Video)
new album 'color theory' out february 28th. pre-order it here: https://found.ee/SM_colortheory stream / download "circle the drain”: https://found.ee/SM_circ...
Cassettes
I wrote that 90s are back. I started to dig.
19 January 2020 Forbes writes that audio cassettes are hot shit now.
9 November 2019 The Guardian covered the resurgence of cassette tapes.
Benefits: uniqueness, portability, tactile sensation, good audio quality, can be produced in smaller production runs than vinyl with a good price.
With a funky colourful cassette, nice cover print, transparent box and with a delivery one production unit costs 2 € + approx 2 € audio = 4 €. You can sell them for 25€-30€ as limited editions. Or you can just buy blank tapes, record and customise them at home.
Hipsters being early adopters dig tapes, so it's possible that with 90s aesthetics the tape love will become mainstream.
#merch #90s #branding #promotion
I wrote that 90s are back. I started to dig.
19 January 2020 Forbes writes that audio cassettes are hot shit now.
9 November 2019 The Guardian covered the resurgence of cassette tapes.
Benefits: uniqueness, portability, tactile sensation, good audio quality, can be produced in smaller production runs than vinyl with a good price.
With a funky colourful cassette, nice cover print, transparent box and with a delivery one production unit costs 2 € + approx 2 € audio = 4 €. You can sell them for 25€-30€ as limited editions. Or you can just buy blank tapes, record and customise them at home.
Hipsters being early adopters dig tapes, so it's possible that with 90s aesthetics the tape love will become mainstream.
#merch #90s #branding #promotion
Punks not dead
I see punks, I see successful branding.
The look of the punk subculture was created by Vivienne Westwood, a fashion designer, and Malcolm McLaren, an owner of a boutique shop “Sex” and the producer of the Sex Pistols.
The right people who know their shit in the right moment and today punk is a subculture.
And punk will always be associated with the Sex Pistols.
Mega successful branding for the Sex Pistols.
#style #branding
I see punks, I see successful branding.
The look of the punk subculture was created by Vivienne Westwood, a fashion designer, and Malcolm McLaren, an owner of a boutique shop “Sex” and the producer of the Sex Pistols.
The right people who know their shit in the right moment and today punk is a subculture.
And punk will always be associated with the Sex Pistols.
Mega successful branding for the Sex Pistols.
#style #branding
#branding #Style
It took a while for Johnny Cash to find his "the man in black" look and a stage persona.
Same with Angus Young and his schoolboy outfit.
Same with John Graham Mellor aka Joe Strummer of the Clash.
Same with James Newell Osterberg Jr. aka Iggy Pop.
Lemmy said it best: “If you're going to be a fucking rock star go be one. People don't want to see the guy next door on stage; they want to see a being from another planet. You want to see somebody you'd never meet in ordinary life.”
It took a while for Johnny Cash to find his "the man in black" look and a stage persona.
Same with Angus Young and his schoolboy outfit.
Same with John Graham Mellor aka Joe Strummer of the Clash.
Same with James Newell Osterberg Jr. aka Iggy Pop.
Lemmy said it best: “If you're going to be a fucking rock star go be one. People don't want to see the guy next door on stage; they want to see a being from another planet. You want to see somebody you'd never meet in ordinary life.”
#Style #branding
Some notes from co.lab lecture on creating a style (link below)
- make sure your look feels authentic
- your look should connect with your audience
- your style should reflect the music you’re making
- get a stylist when doing big photo shoots and media coverage, but not too early, cos it should be authentic
- elevate your look, be one step above everybody else
- do research: books, films, videos interviews. find inspiration across media.
https://www.youtube.com/watch?v=_GskW9TxPng
Some notes from co.lab lecture on creating a style (link below)
- make sure your look feels authentic
- your look should connect with your audience
- your style should reflect the music you’re making
- get a stylist when doing big photo shoots and media coverage, but not too early, cos it should be authentic
- elevate your look, be one step above everybody else
- do research: books, films, videos interviews. find inspiration across media.
https://www.youtube.com/watch?v=_GskW9TxPng
#branding
notes from co.lab lecture on branding (link below)
brand bible = visual roadmap. consists of:
1. cover page and first photo ⇒ clear and accurate reflection of what your audience to think about the entire time. set a visual tone right away
2. artist core ideology ⇒ make sure your team know what’s important to you
4. album mood board ⇒ the artist should outline the visual, conceptual and sonic landscape of the project. be clear with the vision. be intentional with image selection
4. style mood boards
5. brand partner targets ⇒ know your album goals ⇒ think about your music depending on the goals you’re trying to reach ⇒ type of people you want to work with
https://www.youtube.com/watch?v=VXfem5ORcXs
notes from co.lab lecture on branding (link below)
brand bible = visual roadmap. consists of:
1. cover page and first photo ⇒ clear and accurate reflection of what your audience to think about the entire time. set a visual tone right away
2. artist core ideology ⇒ make sure your team know what’s important to you
4. album mood board ⇒ the artist should outline the visual, conceptual and sonic landscape of the project. be clear with the vision. be intentional with image selection
4. style mood boards
5. brand partner targets ⇒ know your album goals ⇒ think about your music depending on the goals you’re trying to reach ⇒ type of people you want to work with
https://www.youtube.com/watch?v=VXfem5ORcXs
I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#fb
#gig
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube