Release strategy
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
#album release date #planning
When? Full article (link below).
It's mainly for the US, but the patterns are the same for everybody. Later I will try to find an album release stats in Europe to make a proper calculation.
Here's what we can use (quotes):
- If you can better predict your competition on release week and optimize your campaign to suit audience listening patterns, you’re in a much better position to steal more hours (heck, even minutes) of streaming.
- ...simply waiting two weeks after Coachella can reduce your competition by 50%... The same pattern happens after public holidays.
- Cultural events and public holidays are one thing, however, the absolute sure fire way to clear a release date is with a mega pop-star’s release day.
- ...November releases shouldn’t be scary. Artists and teams that plan well in advance could reap the rewards of less competition. People listen to more music in Q4, artists release less.
- ...consumers listen to more intense music when the days are longer...“Intense” music tends to sound loud, vocal, cheerful and eurphoric and defined on Spotify by its audio categorization system ... between May and August.
https://medium.com/@AmberHorsburgh/what-2019-album-releases-can-teach-us-about-2020-planning-1092554c019a
When? Full article (link below).
It's mainly for the US, but the patterns are the same for everybody. Later I will try to find an album release stats in Europe to make a proper calculation.
Here's what we can use (quotes):
- If you can better predict your competition on release week and optimize your campaign to suit audience listening patterns, you’re in a much better position to steal more hours (heck, even minutes) of streaming.
- ...simply waiting two weeks after Coachella can reduce your competition by 50%... The same pattern happens after public holidays.
- Cultural events and public holidays are one thing, however, the absolute sure fire way to clear a release date is with a mega pop-star’s release day.
- ...November releases shouldn’t be scary. Artists and teams that plan well in advance could reap the rewards of less competition. People listen to more music in Q4, artists release less.
- ...consumers listen to more intense music when the days are longer...“Intense” music tends to sound loud, vocal, cheerful and eurphoric and defined on Spotify by its audio categorization system ... between May and August.
https://medium.com/@AmberHorsburgh/what-2019-album-releases-can-teach-us-about-2020-planning-1092554c019a
Medium
What 2019 album releases can teach us about 2020 planning
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Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#fb
#gig
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube