Interceptor Beyond
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This is a blog, mate.
@intensedude
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Master of Puppets

Disney is a pro at marketing, especially to general audience.

When I see Baby Yoda, I don’t see Baby Yoda. I see marketing departments working overtime, extensive research of the current trends, focus groups, interviews, case studies etc.

They already experimented with porgs, baby groot, long-ear horses from The Last Jedi, BB-8 etc. Trial and error. But Baby Yoda, how it was presented and used is awesome.

Respect to the marketing people at Disney.

#notmusic #movie #marketing
Complementary

A lot of film posters have orange and blue colours these days. They are complementary colours.

The highest contrast. The real pop.

When you have a multimillion investment you want to minimise the risk. And orange and blue are the most trusted colours when you need to promote a film nowadays.

Before it was black and white, yellow and black, yellow and red etc.

But I'm more interested in the future.

What's the trusted colour combo of the future?

#notmusic #movie
#movie #notmusic

List of Oscar moments I remember:

197? - Marlon Brando declines his award and sends in a cute native american girl. The Godfather.
199? - James Cameron’s awkward speech. Titanic.
200? - Halle Berry cries when accepting the award. I’ve seen only the sex scene from that movie (like we all did). Monster’s Ball.
200? - When the Lord of the Rings dominated.
201? - When they fucked it up with the winners. La la Land

That’s it.

I will forget this year's tomorrow.
#movie #notmusic

Some afterthoughts on Oscars.

Netflix had 24 Oscar nominations: “the streaming giant has spent $70 mn on awards-oriented marketing campaigns.”
Netflix won only 2 awards.
I would call this a FAIL.

Parasites is a nice middle-ground for everybody.