Master of Puppets
Disney is a pro at marketing, especially to general audience.
When I see Baby Yoda, I don’t see Baby Yoda. I see marketing departments working overtime, extensive research of the current trends, focus groups, interviews, case studies etc.
They already experimented with porgs, baby groot, long-ear horses from The Last Jedi, BB-8 etc. Trial and error. But Baby Yoda, how it was presented and used is awesome.
Respect to the marketing people at Disney.
#notmusic #movie #marketing
Disney is a pro at marketing, especially to general audience.
When I see Baby Yoda, I don’t see Baby Yoda. I see marketing departments working overtime, extensive research of the current trends, focus groups, interviews, case studies etc.
They already experimented with porgs, baby groot, long-ear horses from The Last Jedi, BB-8 etc. Trial and error. But Baby Yoda, how it was presented and used is awesome.
Respect to the marketing people at Disney.
#notmusic #movie #marketing
Post-release tips
- Email your list at least once per two weeks.
- Announce your tour or, if after tour, tell how it was for you.
- Start a private Facebook group for your fan community.
- Do livestreams.
- Promote your merch.
#album #marketing
- Email your list at least once per two weeks.
- Announce your tour or, if after tour, tell how it was for you.
- Start a private Facebook group for your fan community.
- Do livestreams.
- Promote your merch.
#album #marketing
The Biebs
Biebs being a sneaky bugger posted instructions on his insta (now deleted) how to game Spotify, Itunes and YouTube to promote his song.
The instructions were fan-generated and break the user agreement.
This method will not work, because people at these corporations configured the algorithm to avoid such amateur tricks.
Most interesting here is a hype generation. The Biebs marketing team used the proven formula of "I gonna show you a secret", "Look here, a hidden (thing) that (organisation) don't want you to know". Used fans to participate in the collection of the trick ideas which increases the engagement. Released the material to Instagram and then deleted it, as if being under pressure.
And all of a sudden (not really) he's in the news. Even I'm writing about it, cos I follow music marketing news.
If you google Justin Bieber now, you'll see that there are scandalous news popping out in all kinds of directions featuring Biebs. All are carefully coordinated to target a certain demographic and to come out just before the release of his single, documentary and a tour later this year.
A standard marketing pre-release operation, but the execution is pretty cool.
Respect to the marketing department.
The rest is shite.
#marketing #promotion
Biebs being a sneaky bugger posted instructions on his insta (now deleted) how to game Spotify, Itunes and YouTube to promote his song.
The instructions were fan-generated and break the user agreement.
This method will not work, because people at these corporations configured the algorithm to avoid such amateur tricks.
Most interesting here is a hype generation. The Biebs marketing team used the proven formula of "I gonna show you a secret", "Look here, a hidden (thing) that (organisation) don't want you to know". Used fans to participate in the collection of the trick ideas which increases the engagement. Released the material to Instagram and then deleted it, as if being under pressure.
And all of a sudden (not really) he's in the news. Even I'm writing about it, cos I follow music marketing news.
If you google Justin Bieber now, you'll see that there are scandalous news popping out in all kinds of directions featuring Biebs. All are carefully coordinated to target a certain demographic and to come out just before the release of his single, documentary and a tour later this year.
A standard marketing pre-release operation, but the execution is pretty cool.
Respect to the marketing department.
The rest is shite.
#marketing #promotion
Stickers and GIFs
Another way to promote a band is to create stickers and gifs, especially to make them searchable on Instagram. It’s a pain in the neck to do, but once it out there, it is mega dope.
Example: search for 3teeth stickers when you create an Instagram Story.
To make them searchable you need to:
1. Create an account on giphy.com
2. Upload 5 gifs that are relevant to your brand/band
3. Get verified (takes a week)
I gonna do it myself and will tell you once it’s done.
#marketing #promotion
Another way to promote a band is to create stickers and gifs, especially to make them searchable on Instagram. It’s a pain in the neck to do, but once it out there, it is mega dope.
Example: search for 3teeth stickers when you create an Instagram Story.
To make them searchable you need to:
1. Create an account on giphy.com
2. Upload 5 gifs that are relevant to your brand/band
3. Get verified (takes a week)
I gonna do it myself and will tell you once it’s done.
#marketing #promotion
Docs
Biebs launched his documentary series “Seasons” on YouTube Originals.
There’s a new Taylor Swift’s documentary film on Netflix “Miss Americana”.
Beyonce had one last year “Homecoming” also on Netflix.
The list goes on. Most of such docs are part of a promo campaign for that artist.
But you don’t need to wait. I would suggest bands to start making some sort of a vlog. For example, documenting the creation of the new album with all the troubles that a band goes through. People love such stuff.
Yes, it takes a lot of energy, effort and time. In the beginning, it is tough, but later it becomes automatic. And it solves the problem of content creation for a band and gathers your audience before you released anything.
#marketing #promotion
Biebs launched his documentary series “Seasons” on YouTube Originals.
There’s a new Taylor Swift’s documentary film on Netflix “Miss Americana”.
Beyonce had one last year “Homecoming” also on Netflix.
The list goes on. Most of such docs are part of a promo campaign for that artist.
But you don’t need to wait. I would suggest bands to start making some sort of a vlog. For example, documenting the creation of the new album with all the troubles that a band goes through. People love such stuff.
Yes, it takes a lot of energy, effort and time. In the beginning, it is tough, but later it becomes automatic. And it solves the problem of content creation for a band and gathers your audience before you released anything.
#marketing #promotion
New market
I was checking the music news yesterday (25.01.2020).
I see a post at Rolling Stone about Lizzo.
I think “marketing people found a new market of obese people.
respect, respect.
wait, but, there are also so many skinny people. why not target them also with somebody?”
And then 30 min later I read a post at Variety
“Taylor Swift Opens Up About Overcoming Struggle With Eating Disorder”.
Snap!
Respect.
#marketing
I was checking the music news yesterday (25.01.2020).
I see a post at Rolling Stone about Lizzo.
I think “marketing people found a new market of obese people.
respect, respect.
wait, but, there are also so many skinny people. why not target them also with somebody?”
And then 30 min later I read a post at Variety
“Taylor Swift Opens Up About Overcoming Struggle With Eating Disorder”.
Snap!
Respect.
#marketing
Engagement
Acknowledge that your fans exist, talk and listen to them. It is mega important. One simple "thank you" or "nice to meet you" does a mazafakin magic. Not only in person but also online.
On Saturday I discovered the music of Des Rocs on Spotify. Listened to one song. Great song. Loved it. Who's Ded Rocs? I check Spotify. 1 million monthly listeners. Featured in many playlists. All info is top: good description, photos, etc. Same with social media. Quality shit. Signed to a good label.
Clearly the guy is a pro. So he should dig engagement.
Question: How soon he or his team is going to respond to my message and what he says?
Instagram 14,5k followers. Not that many, so chances are higher, but many bands don't respond in general.
I send him a message to one of his stories “Discovered your music today. It is fiiiiire. Keep it up!” at 18:18 and he responded at 19:58 saying "THANK U 🔥 welcome to our twisted little world".
Awesome. Quick response, caps and a welcome to the club. A perfect message.
Either he wrote it, copy&pasted it or his team did that, it doesn't matter, cos he made feel acknowledged and a part of something unique.
Top shit.
#marketing #engagement #instagram
Acknowledge that your fans exist, talk and listen to them. It is mega important. One simple "thank you" or "nice to meet you" does a mazafakin magic. Not only in person but also online.
On Saturday I discovered the music of Des Rocs on Spotify. Listened to one song. Great song. Loved it. Who's Ded Rocs? I check Spotify. 1 million monthly listeners. Featured in many playlists. All info is top: good description, photos, etc. Same with social media. Quality shit. Signed to a good label.
Clearly the guy is a pro. So he should dig engagement.
Question: How soon he or his team is going to respond to my message and what he says?
Instagram 14,5k followers. Not that many, so chances are higher, but many bands don't respond in general.
I send him a message to one of his stories “Discovered your music today. It is fiiiiire. Keep it up!” at 18:18 and he responded at 19:58 saying "THANK U 🔥 welcome to our twisted little world".
Awesome. Quick response, caps and a welcome to the club. A perfect message.
Either he wrote it, copy&pasted it or his team did that, it doesn't matter, cos he made feel acknowledged and a part of something unique.
Top shit.
#marketing #engagement #instagram
More about engagement
I checked out “Social Media Content Study” by Social Insider (link below). They analysed 100m posts and blabla. They don’t give the details of the research, but anyways.
Here’s what’s useful for us + my comments from what I see on my pages and online in general:
Highest engagement rate: Instagram. - I agree.
Users with big followings get less engagement. - Counterintuitive, I know, but makes sense with a FB mindset. The algorithm should limit the “engagement friendly users” so that you would buy ads.
Posts with questions get less engagement. - Not sure about it. Don’t know how the research was made. Gonna check it out.
20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post. - Not sure again, but I see emojis quite often. Depends on account type. Gonna experiment with this one. Might be that algorithm favours such stuff, cos teens love emojis and they are a potential new audience.
Posts about contests and giveaway are still top performers. - No shit, mate! I agree. Especially with ads.
When posting links, single images, statuses, or videos, people need more information. - They mean a longer caption. I agree cos it looks more human, i.e. that you care about what you write.
If you’re planning on posting for the Holiday, Christmas posts only perform well on Facebook 0.35% - I agree, cos there are so many posts on holidays, it’s really hard to break through without ads.
#marketing #facebook #fb
I checked out “Social Media Content Study” by Social Insider (link below). They analysed 100m posts and blabla. They don’t give the details of the research, but anyways.
Here’s what’s useful for us + my comments from what I see on my pages and online in general:
Highest engagement rate: Instagram. - I agree.
Users with big followings get less engagement. - Counterintuitive, I know, but makes sense with a FB mindset. The algorithm should limit the “engagement friendly users” so that you would buy ads.
Posts with questions get less engagement. - Not sure about it. Don’t know how the research was made. Gonna check it out.
20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post. - Not sure again, but I see emojis quite often. Depends on account type. Gonna experiment with this one. Might be that algorithm favours such stuff, cos teens love emojis and they are a potential new audience.
Posts about contests and giveaway are still top performers. - No shit, mate! I agree. Especially with ads.
When posting links, single images, statuses, or videos, people need more information. - They mean a longer caption. I agree cos it looks more human, i.e. that you care about what you write.
If you’re planning on posting for the Holiday, Christmas posts only perform well on Facebook 0.35% - I agree, cos there are so many posts on holidays, it’s really hard to break through without ads.
#marketing #facebook #fb
Release strategy
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
I watched interviews with musicians from the NAMM (the National Association of Music Merchants). Lots of good stuff there.
Everybody agrees - including me - that bands when deciding on a release strategy should go the “Singles” way that ends with a full album release.
It solves the problem with content creation, gets more exposure, better ad spending and in general, more flexible.
#album #marketing #planning
#youtube #promotion #marketing
Vlogging
If you decide to go the vlog way - which I think is a good promo way - remember that you don’t have to constantly post only your original content. You can have a nice mix:: covers, song break down, comments, tips, live streams etc.
Btw, you can monetise those vids. Later I gonna calculate how much money you can make with YouTube vs Spotify.
A nice example is Nik Nocturnal (200k subs):
https://www.youtube.com/channel/UCLhcQ0bBZTLipRJ7D42Riow/videos
Vlogging
If you decide to go the vlog way - which I think is a good promo way - remember that you don’t have to constantly post only your original content. You can have a nice mix:: covers, song break down, comments, tips, live streams etc.
Btw, you can monetise those vids. Later I gonna calculate how much money you can make with YouTube vs Spotify.
A nice example is Nik Nocturnal (200k subs):
https://www.youtube.com/channel/UCLhcQ0bBZTLipRJ7D42Riow/videos
Music Marketing Budget #marketing
It's the beginning of the year. Time to make plans.
Here's a ready made marketing budget for you to check out.
Press the button below and it will take you to google drive, mate.
It's the beginning of the year. Time to make plans.
Here's a ready made marketing budget for you to check out.
Press the button below and it will take you to google drive, mate.
#podcast #promotion #spotify #marketing
Yes, I know that you know. But if you don’t want to be in front of the camera for the YouTube series, you can use that high-quality audio gear that you have and still do a series, but just audio... and video and upload to YouTube.
Same principles apply.
It’s not easy, but I’m sure that your colleagues are not doing that so you have a head start.
Examples:
Questlove Supreme.
Example Video: https://www.youtube.com/watch?v=gwEu3FhcQz4
Full Audio: https://open.spotify.com/show/6X0ThBWpiPUplNxoaa7SMx?si=DkrEo_UdS2aIwrSgQkOF9Q
Henry Rollins
HENRY & HEIDI PODCAST
https://www.henryrollins.com/podcast/
Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
https://open.spotify.com/show/6UsuhRMTD9O71DznRP8540?si=bbTX0EfrTGK3e8feHPfIaw
Yes, I know that you know. But if you don’t want to be in front of the camera for the YouTube series, you can use that high-quality audio gear that you have and still do a series, but just audio... and video and upload to YouTube.
Same principles apply.
It’s not easy, but I’m sure that your colleagues are not doing that so you have a head start.
Examples:
Questlove Supreme.
Example Video: https://www.youtube.com/watch?v=gwEu3FhcQz4
Full Audio: https://open.spotify.com/show/6X0ThBWpiPUplNxoaa7SMx?si=DkrEo_UdS2aIwrSgQkOF9Q
Henry Rollins
HENRY & HEIDI PODCAST
https://www.henryrollins.com/podcast/
Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
https://open.spotify.com/show/6UsuhRMTD9O71DznRP8540?si=bbTX0EfrTGK3e8feHPfIaw
YouTube
Jack White on Not Having a Phone | Questlove Supreme on Pandora
Musician, songwriter, producer and actor Jack White talks about how music kept him from the priesthood, his love of analog recording technology and the Amy Winehouse duet that never was. Listen to the episode and more on Pandora: https://pdora.co/2KNKeEY…
Example of epic music #marketing.
I just gonna copy paste:
“50+ CITIES AROUND THE WORLD
GET AN OZZY-INSPIRED TATTOO - HEAR THE ALBUM BEFORE ANYONE ELSE
CHOOSE FROM EXCLUSIVE DESIGNS MADE BY YOUR LOCAL TATTOO PARLOUR
TIMES + PRICES WILL VARY BY CITY / DETAILS REVEALED THURSDAY, FEBRUARY 13TH AT 8AM PT
FIRST COME, FIRST SERVE / RSVP DOES NOT GUARANTEE ENTRY”
https://tattoo.ozzy.com/
I just gonna copy paste:
“50+ CITIES AROUND THE WORLD
GET AN OZZY-INSPIRED TATTOO - HEAR THE ALBUM BEFORE ANYONE ELSE
CHOOSE FROM EXCLUSIVE DESIGNS MADE BY YOUR LOCAL TATTOO PARLOUR
TIMES + PRICES WILL VARY BY CITY / DETAILS REVEALED THURSDAY, FEBRUARY 13TH AT 8AM PT
FIRST COME, FIRST SERVE / RSVP DOES NOT GUARANTEE ENTRY”
https://tattoo.ozzy.com/
Ozzy Osbourne - Ordinary Man
Ozzy Osbourne
Ordinary Man
#marketing #promotion
The new theme song for James Bond just came out. Nothing against it.
007 is a pop franchise and a theme song is usually sung by a pop star.
But my version of James Bond would be far cooler if Mark Lanegan performed this song.
How we can use this?
Classic.
We can use such events to get promotion.
If we know that something epic like 007 is coming out soonish, we could prepare a cover on one of the theme songs and upload it to YouTube at the right time. We know that studios will start pushing the film, so there are higher chances to be picked up by algorithms and public.
Same with other events.
Example of good covers: https://www.youtube.com/playlist?list=PLFqO_oqoHHMzd6B-jVGWj6ZFQa6iHlWYm
The new theme song for James Bond just came out. Nothing against it.
007 is a pop franchise and a theme song is usually sung by a pop star.
But my version of James Bond would be far cooler if Mark Lanegan performed this song.
How we can use this?
Classic.
We can use such events to get promotion.
If we know that something epic like 007 is coming out soonish, we could prepare a cover on one of the theme songs and upload it to YouTube at the right time. We know that studios will start pushing the film, so there are higher chances to be picked up by algorithms and public.
Same with other events.
Example of good covers: https://www.youtube.com/playlist?list=PLFqO_oqoHHMzd6B-jVGWj6ZFQa6iHlWYm
YouTube
Billie Eilish - No Time To Die (Official Audio)
Listen to “No Time To Die”, the theme song for the 25th James Bond film, out now: http://smarturl.it/NoTimeToDie
Follow Billie Eilish:
Instagram: https://BillieEilish.lnk.to/Instagram
Facebook: https://BillieEilish.lnk.to/Facebook
Twitter: https://Billi…
Follow Billie Eilish:
Instagram: https://BillieEilish.lnk.to/Instagram
Facebook: https://BillieEilish.lnk.to/Facebook
Twitter: https://Billi…
SATAN'S BEER
#marketing #notmusic
I see a Kozel ad in my Instagram feed today.
How the hell did this Czech brand become one of most popular beers around? I noticed the beginning of it's world domination a couple of years ago. I didn't care until today, cos now I know the facebook ad prices. And for Kozel it must be quite expensive. Too expensive.
So I check the wiki, turns out they add virgin blood to their beer that explains their popularity.
Not really, turns out - as I thought - together with Pilsner Urquell and other brands it was bought by Asahi Breweries in 2017. This explains Kozel's marketing budgets and super aggressive campaign.
Kampai, bitches!
#marketing #notmusic
I see a Kozel ad in my Instagram feed today.
How the hell did this Czech brand become one of most popular beers around? I noticed the beginning of it's world domination a couple of years ago. I didn't care until today, cos now I know the facebook ad prices. And for Kozel it must be quite expensive. Too expensive.
So I check the wiki, turns out they add virgin blood to their beer that explains their popularity.
Not really, turns out - as I thought - together with Pilsner Urquell and other brands it was bought by Asahi Breweries in 2017. This explains Kozel's marketing budgets and super aggressive campaign.
Kampai, bitches!
I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#fb
#gig
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Amber is killing it with #marketing stuff, again.
Metrics that matter.
Basically, these are instructions on how to use or understand your music stats.
https://medium.com/@AmberHorsburgh/23-metrics-that-matter-229cfba81440
Metrics that matter.
Basically, these are instructions on how to use or understand your music stats.
https://medium.com/@AmberHorsburgh/23-metrics-that-matter-229cfba81440
Medium
Metrics That Matter
Measurement for artist marketing campaigns