​Master of Puppets

Disney is a pro at marketing, especially to general audience.

When I see Baby Yoda, I don’t see Baby Yoda. I see marketing departments working overtime, extensive research of the current trends, focus groups, interviews, case studies etc.

They already experimented with porgs, baby groot, long-ear horses from The Last Jedi, BB-8 etc. Trial and error. But Baby Yoda, how it was presented and used is awesome.

Respect to the marketing people at Disney.

#notmusic #movie #marketing

Complementary

A lot of film posters have orange and blue colours these days. They are complementary colours.

The highest contrast. The real pop.

When you have a multimillion investment you want to minimise the risk. And orange and blue are the most trusted colours when you need to promote a film nowadays.

Before it was black and white, yellow and black, yellow and red etc.

But I'm more interested in the future.

What's the trusted colour combo of the future?

#notmusic #movie

​Cryptomnesia

"Cryptomnesia occurs when a forgotten memory returns without its being recognized as such by the subject, who believes it is something new and original." - Wiki

I knew that this logo that I made for Spotify playlist (took 10 min to make) is not original, but I couldn’t remember where I saw it.

I remembered when I was taking a nap.

Mad Max: Fury Road.

Cryptomnesia is a bitch. But everything is a remix.

#notmusic

#movie #notmusic

List of Oscar moments I remember:

197? - Marlon Brando declines his award and sends in a cute native american girl. The Godfather.
199? - James Cameron’s awkward speech. Titanic.
200? - Halle Berry cries when accepting the award. I’ve seen only the sex scene from that movie (like we all did). Monster’s Ball.
200? - When the Lord of the Rings dominated.
201? - When they fucked it up with the winners. La la Land

That’s it.

I will forget this year's tomorrow.

#movie #notmusic

Some afterthoughts on Oscars.

Netflix had 24 Oscar nominations: “the streaming giant has spent $70 mn on awards-oriented marketing campaigns.”
Netflix won only 2 awards.
I would call this a FAIL.

Parasites is a nice middle-ground for everybody.

#notmusic

All these film reboots and remakes are rubbish.

The only reboot I would love to watch is James Bond played by Tom Waits and Nick Cave as a villain.

⁠SATAN'S BEER
#marketing #notmusic

I see a Kozel ad in my Instagram feed today.

How the hell did this Czech brand become one of most popular beers around? I noticed the beginning of it's world domination a couple of years ago. I didn't care until today, cos now I know the facebook ad prices. And for Kozel it must be quite expensive. Too expensive.

So I check the wiki, turns out they add virgin blood to their beer that explains their popularity.

Not really, turns out - as I thought - together with Pilsner Urquell and other brands it was bought by Asahi Breweries in 2017. This explains Kozel's marketing budgets and super aggressive campaign.

Kampai, bitches!

I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.

Click on a hashtag to find all the posts related to the topic

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#facebook
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Btw, not only I gather cool music in cool playlists, but I gather cool visuals in cool boards.

https://www.pinterest.at/interceptorbeyond/boards/

#notmusic