FB being the pro pusher that it is, made organic reach went to shitz in 2018. Now you need to pay for ads on FB to get the proper coverage.
The ads are great if you have the money. But if you’re using ads just to promote a song, album, video or event then it’s a bit inefficient use of your budget. FB still keeps your audience to itself so that you would have to pay again and again.
Instead, you need to start building your own fan base outside FB in order to communicate with your people directly. One way is to build an email list. Many ways on how to do it. One is to set up a Download Gate. It’s actually a part of a whole marketing campaign, but anyways...
“Download gates let you share downloads of your music in return for fan email addresses, likes, reposts, comments and followers on SoundCloud, Spotify, Youtube, Instagram, Facebook, Twitter and MixCloud”- Hypeddit.
Email address is what matters here. Basically, you give something for free in exchange for emails.
It’s a quote from Hypeddit, but you don’t need to use or pay for it. MailerLite or MailChimp already has this feature and is an email automation service in itself. So you need to use FB ads in a combo with download gates.
That’s it for now. I’ll write more on this in future posts, mate.
Like and share this post.
#onlineService #facebook #spotify #instagram #socialmedia
__________
Spotify playlist "Fire Death Cult" High Energy Rock'n'Roll ::: http://bit.ly/FIREDEATHCULT
The ads are great if you have the money. But if you’re using ads just to promote a song, album, video or event then it’s a bit inefficient use of your budget. FB still keeps your audience to itself so that you would have to pay again and again.
Instead, you need to start building your own fan base outside FB in order to communicate with your people directly. One way is to build an email list. Many ways on how to do it. One is to set up a Download Gate. It’s actually a part of a whole marketing campaign, but anyways...
“Download gates let you share downloads of your music in return for fan email addresses, likes, reposts, comments and followers on SoundCloud, Spotify, Youtube, Instagram, Facebook, Twitter and MixCloud”- Hypeddit.
Email address is what matters here. Basically, you give something for free in exchange for emails.
It’s a quote from Hypeddit, but you don’t need to use or pay for it. MailerLite or MailChimp already has this feature and is an email automation service in itself. So you need to use FB ads in a combo with download gates.
That’s it for now. I’ll write more on this in future posts, mate.
Like and share this post.
#onlineService #facebook #spotify #instagram #socialmedia
__________
Spotify playlist "Fire Death Cult" High Energy Rock'n'Roll ::: http://bit.ly/FIREDEATHCULT
FB ads.
I’m not sure what this band is trying to achieve, but I don’t think it’s a wise FB ad spending.
I’m not going to Salt Lake City. I've checked “Why do I see this ad”.
Weird.
I’ve contacted the band, let’s see.
If you don’t know how FB ads work, better hire a pro, otherwise, it’s a waste of money.
#facebook
I’m not sure what this band is trying to achieve, but I don’t think it’s a wise FB ad spending.
I’m not going to Salt Lake City. I've checked “Why do I see this ad”.
Weird.
I’ve contacted the band, let’s see.
If you don’t know how FB ads work, better hire a pro, otherwise, it’s a waste of money.
FB ads. (update)
The band responded. Yes, they made a mistake in FB ads. I told them, they fixed it and saved some money.
Before you make any FB ads, please prepare. There are many tutorials on YouTube, but if it’s too overwhelming start with the official free FB course.
Here: https://www.facebook.com/business/learn
#facebook
______________
The situation:
https://tttttt.me/interceptorbeyond/71
The band responded. Yes, they made a mistake in FB ads. I told them, they fixed it and saved some money.
Before you make any FB ads, please prepare. There are many tutorials on YouTube, but if it’s too overwhelming start with the official free FB course.
Here: https://www.facebook.com/business/learn
______________
The situation:
https://tttttt.me/interceptorbeyond/71
Meta for Business
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FB is sneaky
I’m checking my FB insights all the time, to see what works or not.
It looks like that FB gives more organic reach to posts that don’t include links to outside sources. FB wants to keep you inside their platform.
All my posts without the links have a double amount of views. Probably, FB is even looking for text-based links like www (dot) facebook (dot) com.
Bitch, game on!
gonna use
⚡️ for a slash
☢️ for a dot
︰ for the two dots
and as an extra, gonna put ▪️ between www and http => w▪️w▪️w, h▪️t▪️t▪️p
So if you see posts on my fb page with these, give a like.
Later I will tell you the results.
#facebook
I’m checking my FB insights all the time, to see what works or not.
It looks like that FB gives more organic reach to posts that don’t include links to outside sources. FB wants to keep you inside their platform.
All my posts without the links have a double amount of views. Probably, FB is even looking for text-based links like www (dot) facebook (dot) com.
Bitch, game on!
gonna use
⚡️ for a slash
☢️ for a dot
︰ for the two dots
and as an extra, gonna put ▪️ between www and http => w▪️w▪️w, h▪️t▪️t▪️p
So if you see posts on my fb page with these, give a like.
Later I will tell you the results.
More about engagement
I checked out “Social Media Content Study” by Social Insider (link below). They analysed 100m posts and blabla. They don’t give the details of the research, but anyways.
Here’s what’s useful for us + my comments from what I see on my pages and online in general:
Highest engagement rate: Instagram. - I agree.
Users with big followings get less engagement. - Counterintuitive, I know, but makes sense with a FB mindset. The algorithm should limit the “engagement friendly users” so that you would buy ads.
Posts with questions get less engagement. - Not sure about it. Don’t know how the research was made. Gonna check it out.
20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post. - Not sure again, but I see emojis quite often. Depends on account type. Gonna experiment with this one. Might be that algorithm favours such stuff, cos teens love emojis and they are a potential new audience.
Posts about contests and giveaway are still top performers. - No shit, mate! I agree. Especially with ads.
When posting links, single images, statuses, or videos, people need more information. - They mean a longer caption. I agree cos it looks more human, i.e. that you care about what you write.
If you’re planning on posting for the Holiday, Christmas posts only perform well on Facebook 0.35% - I agree, cos there are so many posts on holidays, it’s really hard to break through without ads.
#marketing #facebook #fb
I checked out “Social Media Content Study” by Social Insider (link below). They analysed 100m posts and blabla. They don’t give the details of the research, but anyways.
Here’s what’s useful for us + my comments from what I see on my pages and online in general:
Highest engagement rate: Instagram. - I agree.
Users with big followings get less engagement. - Counterintuitive, I know, but makes sense with a FB mindset. The algorithm should limit the “engagement friendly users” so that you would buy ads.
Posts with questions get less engagement. - Not sure about it. Don’t know how the research was made. Gonna check it out.
20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post. - Not sure again, but I see emojis quite often. Depends on account type. Gonna experiment with this one. Might be that algorithm favours such stuff, cos teens love emojis and they are a potential new audience.
Posts about contests and giveaway are still top performers. - No shit, mate! I agree. Especially with ads.
When posting links, single images, statuses, or videos, people need more information. - They mean a longer caption. I agree cos it looks more human, i.e. that you care about what you write.
If you’re planning on posting for the Holiday, Christmas posts only perform well on Facebook 0.35% - I agree, cos there are so many posts on holidays, it’s really hard to break through without ads.
#marketing #facebook #fb
#facebook
Here's a screenshot from my FB showing my latest post stats.
To have a proper look at your FB, you need to switch on Reach: Fans/Non-Fans and Engagement Rate how I did it.
Notice that most of the posts reach on average something like 120 out of 1040 page fans. That's the same with all of my posts. That's the FB algorithm work. An artificial cap. If you have 10000 fans, you gonna reach around 1100 fans. Sometimes there are spikes that depend on how you write the post and how FB decides.
Ads, baby, ads.
Tell me how it's like on your FB page. What's your average fan reach without ads? Ask your colleagues to check their stats.
Here's a screenshot from my FB showing my latest post stats.
To have a proper look at your FB, you need to switch on Reach: Fans/Non-Fans and Engagement Rate how I did it.
Notice that most of the posts reach on average something like 120 out of 1040 page fans. That's the same with all of my posts. That's the FB algorithm work. An artificial cap. If you have 10000 fans, you gonna reach around 1100 fans. Sometimes there are spikes that depend on how you write the post and how FB decides.
Ads, baby, ads.
Tell me how it's like on your FB page. What's your average fan reach without ads? Ask your colleagues to check their stats.
I know that it’s not easy to keep up with my posting rate, so I’ve indexed my posts with hashtags.
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#facebook
#fb
#gig
#instagram
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Click on a hashtag to find all the posts related to the topic
#90s
#album
#branding
#engagement
#epk
#EverythingIsARemix
#fb
#gig
#label
#marketing
#mastering
#merch
#movie
#musicvideo
#notmusic
#onlineservice
#planning
#Playlist
#podcast
#production
#promotion
#Spotify
#stats
#style
#telegram
#thegreats
#thepath
#tiktok
#touring
#YouTube
Promo idea for facebook.
Sometimes when you browse fb, you see some people have some light sabres or whatever on their profile pic.
Turns out, you can make you own and upload it to fb for everyone to use. It's called A Frame and you can make it in a Frame Studio (link below).
So if you have a gig coming up, you can tell people to put a badge on your fb profile pic and it can be temporary (there's an option).
I'll make my own a bit later, when I decide on the design and let you know.
https://www.facebook.com/frames/manage/
#facebook #promotion
Sometimes when you browse fb, you see some people have some light sabres or whatever on their profile pic.
Turns out, you can make you own and upload it to fb for everyone to use. It's called A Frame and you can make it in a Frame Studio (link below).
So if you have a gig coming up, you can tell people to put a badge on your fb profile pic and it can be temporary (there's an option).
I'll make my own a bit later, when I decide on the design and let you know.
https://www.facebook.com/frames/manage/
#facebook #promotion