Interceptor Beyond
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The moves

The audience remembers the gig visually.

Each stage move has its own term, a story behind it and an iconic artist performing it:

Elvis Presley - Shaking hips
Chuck Berry - The Duck Walk
ZZ Top - 360-Degree Guitar Spin
Mick Jagger - Rooster Strut
Angus Young - The spasm
Pete Townshend - Windmill Strum

And many more.

Find your move and give your fans something epic to remember.

#branding #style
90s

This is the most 90s music video Iโ€™ve seen in a while, considering that it came out in 2020.

Soft warm picture, vhs feel, sweaters, jeans, pleasant vibe, no phones, no internet, just hanging around. And thatโ€™s just a picture.

If you grew up in the 90s, when you hear Soccer Mommy you immediately remember Natalie Imbruglia, Alanis Morissette, 4 Non Blondes etc. I wonโ€™t be surprised that these artists will re-emerge in the charts in the near future.

The 90s trend is on the rise and we should expect more Grunge like Nirvana, Skate-Punk like the Offspring and Hardcore-Pop like Backstreet Boys (for that we have K-Pop).

Everything is a remix.

https://www.youtube.com/watch?time_continue=95&v=DTc1w32Vbeo&feature=emb_title

#90s #branding #style
Punks not dead

I see punks, I see successful branding.

The look of the punk subculture was created by Vivienne Westwood, a fashion designer, and Malcolm McLaren, an owner of a boutique shop โ€œSexโ€ and the producer of the Sex Pistols.

The right people who know their shit in the right moment and today punk is a subculture.

And punk will always be associated with the Sex Pistols.

Mega successful branding for the Sex Pistols.

#style #branding
โ€‹#branding #Style

It took a while for Johnny Cash to find his "the man in black" look and a stage persona.

Same with Angus Young and his schoolboy outfit.

Same with John Graham Mellor aka Joe Strummer of the Clash.

Same with James Newell Osterberg Jr. aka Iggy Pop.

Lemmy said it best: โ€œIf you're going to be a fucking rock star go be one. People don't want to see the guy next door on stage; they want to see a being from another planet. You want to see somebody you'd never meet in ordinary life.โ€
#Style #branding

Some notes from co.lab lecture on creating a style (link below)

- make sure your look feels authentic
- your look should connect with your audience
- your style should reflect the music youโ€™re making
- get a stylist when doing big photo shoots and media coverage, but not too early, cos it should be authentic
- elevate your look, be one step above everybody else
- do research: books, films, videos interviews. find inspiration across media.

https://www.youtube.com/watch?v=_GskW9TxPng